Xiaomi car has a new move! Today, I read the news that Xiaomi is frantically recruiting senior managers, operations, vehicle/chassis engineers and other positions in Munich, Germany, and is ready to build a research and development center to engage in localization adaptation! It seems that Lei always said before "2030 to enter the European market" is not a pie, is really going to rush!
🌟 ** Why are you optimistic about Xiaomi's development in Europe? **
1️** Localization research and development = more understanding of Europeans! **
Munich is the hometown of BMW and Audi, and Xiaomi has put its research and development center here, clearly stating that it wants to absorb Germany's top automotive technology and customize models that meet European road conditions and aesthetics! For example, stricter environmental standards, high-speed driving performance, and even ice and snow weather adaptation, stable ~
2️** Xiaomi's "European gene" has long been paved the way! **
The mobile phone business has gained 18% market share in Europe (top three!). There are more than 100 offline stores, and users are super familiar with the MIUI system. Car directly rub this wave of brand goodwill, ecological interconnection (mobile phone + car + home) one click through, European science and technology fans ecstasy!
3️** Intelligent ecological dimension reduction strike! **
European car companies are still in the rolling machine system, Xiaomi directly play the "human car home ecology"! SU7 on the car can link millet mobile phones, smart home appliances, Europeans love efficient life, millet directly packaging and sending ~
4️** Tariff dilemma? Localization to build a factory or become a cure! **
The EU tariff is up to 46%, but Xiaomi is likely to learn BYD (Hungary to build a factory), Chery (Spain to cooperate), the future production in Europe, the cost has fallen, the price is more fragrant!
💡 ** Future prediction: **
Lei always set the flag to be "the world's top five car brands", and this wave of localization in Europe is the key springboard! Coupled with millet has always been good at cost-effective + black technology, it may be able to reproduce the success of mobile phones, and grab the young users of BBA (BMW, Mercedes-Benz, Audi)!
👀 ** Only worry: **
Does Europe's high-end market recognize Xiaomi? After all, SU7 sells 200,000 + in the country, and it may be against the BBA in Europe with tariffs, but for the "smart experience ceiling", I think there is a chance!
